The potential of labelling in landscape management
There are currently a number of labelling schemes present in the EU today, some of which actively promote good land management practices. Private benefits of labelling include increasing market recognition of products as well as providing an opportunity for farmers and land managers to charge a premium price on their products. Labelling is generally targeted at a landscape scale rather than at farm scale. This scaled up approach has the potential to lower transaction costs of payment schemes. Furthermore, labelling schemes may increase inclusivity by delivering payments for ecosystem services to all stakeholders through social and infrastructure investments.
In this workshop the potentials of labelling approaches were further discussed for sustainable landscape development from various perspectives. Policy makers, practitioners and researchers shared their ideas on, and experiences with labelling approaches and financing in the European context, and discussed ways forward.
What landscape labels could add is a coordinated way to establish integrated, inter-sectoral and multi-level governance and financing mechanisms to plan and manage cultural landscapes at a regional level. They bear chances for creating new alliances and networks to direct landscape management towards sustainable practices and outcomes. However, they could also be perceived as “just another label”.
ELO (2016): The potential of labelling in landscape management. Countryside Magazine 163.