Cultural Landscapes Blog

A digital platform which seeks to highlight research, to engage practitioners from the field, to showcase best practices, and contribute to discussions.

Cultural Landscapes BlogWorkshop: The potential of labelling in landscape management

Workshop: The potential of labelling in landscape management

21 June 2016/by Carsten Mann/Tags: labelling, landscape governance, sustainability

Green Week 2016 in Brussels – the large annual conference on European environmental policy – was accompanied by the third EU-level workshop of our HERCULES project. This workshop explored ideas of labelling for sustainable landscape management. In particular it seeks to elaborate how labelling can be applied for the conservation of natural and cultural heritage in landscapes – and what can be learnt for respective governance processes. Together with around 30 participants from the European institutions, government agencies, NGOs, businesses, and academia, we explored characteristics of labelling initiatives in Europe and their contributions as governance innovations to sustainable land management. So what did we learn? Here are some random thoughts from the workshop:
Workshop: The potential of labelling in landscape management

Various labelling approaches exists in Europe
A range of labelling approaches exists in Europe that influences the way and the objectives of landscape management in form of eco-certification and stewardship approaches, regional brands and geographic indications. Even though their linkages to sustainable landscape management often remains implicit, mostly focusing on the provision of single landscape services and/or product quality and production processes, these labels serve as an expression of concern about sustainable production and the importance of landscape for culture, tradition and locality. As such, they help bringing the uniqueness of landscapes, their products and management into socio-political debate.

Labelling support integrated land management
Labelling inherently draw on the idea of multi-functionality of landscapes. They serve as mechanisms for sustainable land use and management according to principles for environmentally appropriate, socially beneficial and economically viable land management and production processes. For their establishment und use, they need to build on integrative mechanisms for inter-sectoral coordination, multi-stakeholder participation and collaboration. Broadening the focus from certifying single products, services and production processes to an entire landscape, it offers possibilities for developing regional visions by a range of societal actors carrying the process. Thus, it is important to that take stakeholders’ judgments and perceptions for co-management and planning into account.

Potentials and limitations of labelling approaches
Labelling holds the potential of re-linking social, cultural and environmental characteristics of landscapes. They permit regional actors, landscape managers as well as producers to improve market recognition by establishing territorially embedded value chains, to gain access to niche markets, and attain market benefits for typical regional products and production practices. As such, labelling can serve as platforms for collaboration. However, ensuring effective and trust-based interactions among regional actors is not an easy task. Labelling has to cope with ambiguous goals, visions and conflicts, hence, trade-offs have to be taken into account and/or revealed over time. This demands for transparent and reflexive processes as well as for suitable communication strategies.

Labelling is one approach within policy mixes
Labelling is one approach within a set of policy instruments and strategies for landscape governance that ideally balance each other’s strength and weaknesses. Integrating labelling into existing procedures and standards like for geographic indication or organic agriculture could be a way forward for encountering critiques of establishing just another label. It broadens existing initiatives by a focus on integrated landscape management which takes international recognition of place-based certificates into account while building on incentive-based financing mechanisms. However, standardised procedures may also limit labels capacity for taking the uniqueness of landscapes appropriately into account, demanding for adaptation and flexibility.

More research needed
In the workshop, there was a general understanding on the need for additional research on how to develop procedures which can upscale existing labels and on how to create new labels which promote sustainable landscape management. Nevertheless, many labelling approaches are set up and used on different levels and by different actors, providing a rich basis for experimentation, exchange and learning. Prospectively, it is challenging but worthwhile collecting the information out there for a structured evaluation and mutual exchange on their potentials and governance strategies needed for their sustainable uses.  

Speakers' presentation >>>

 

 

Tell Us What You Think:

The information and views set out in this Cultural Landscapes Blog are those of the author(s) and do not necessarily reflect the official opinion of the HERCULES project nor the European Commission.

Blog Search

Blog Subscribe via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by e-mail:

Blog Archive

Tags

, CAP, Cultural Landscape Days, Cultural Landscapes, Cultural heritage, Cultural landscape values, Cultural landscapes, EFAs, ELC, EU level workshop, EU project, EU-funded project, Estonia, European Landscape Convention, European review, HERCULES project, HERCULEs, Knowledge Hub, LIFE+, Lakescape, Land use, Landscape Initiatives, Marine ecosystem, PECSRL, The Bonn Challenge, WHC, WP1, WP3, WP4, World Forest Congress, abandonment, agent-based landscape change model, agrarian landscapes, agricultural landscapes, agriculture landscapes, ancient, anthropology, archaeological site;, archaeology, biodiversity, case studies, case study, citizens, climate change, coastal ecosystem, collaborative project, community plan, cross-disciplinary, cultural capital, cultural heritage, cultural landscape change, cultural landscape typology, cultural landscape values, cultural landscapes, cultural landscapes; driving forces; ecosystem services; landscape management; socio-cultural valuation, culture, data repository, dialogue, diversity, driving forces, dynamics of change, ecological space, ecosystem services, enhancing knowledge, farmland consolidation, field boundarie, field margins, fieldwork, food, foodscapes, forest landscape restoration, forest science, forestry, free access, good management practices, greening, habitat management, heritage, heritage categorisation, heritage inventory, heritage objects, historic ships, historical ecology, human element, human well-being, ice-roads, integrated landscape initiatives, inter- and transdisciplinary integration, knowledge, labelling, land cover, land use, land-use change, landscape, landscape approach, landscape assessment, landscape change, landscape community, landscape development, landscape features, landscape governance, landscape history, landscape labelling, landscape management, landscape policies, landscape preservation, landscape resilience, landscape stewardship, landscape values, landscapes, landscapes art, local, local benefits, local initiative, local natural heritage, local scale workhop, local stakeholder engagement, local supply, long-term changes, management, mapping tool, methods, monument, national landscape, natural capital, ong-term landscape history; landscape change; landscape values; landscape stewardship, oral history, peri-urbanization, photo contest, policies, policy, pond area, prioritization exercise, procedure, reconciling interest, recreational activity, research, research project, restoration, results, revitalization, rural development, scenario, social functions, stakeholder collaboration, stakeholder engagement, stewardship, stewardship goals, stewardship; connectivity; ecological integrity and human wellbeing; ecosystem services, sustainability, synthesis, traditional and local knowledge, web GIS, well-being, wild food, wood-pastures, workshop
Back to top
Hercules Project © 2018 - All rights reserved
created by WebDeb